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Estate agents are evolving into trusted advisors in the digital age

 

The rise of digital tools and artificial intelligence is changing the real estate landscape, but estate agents remain crucial. While tech companies are trying to disrupt traditional estate agency work, practice shows that human expertise and personal guidance remain indispensable. Estate agents are shifting from being purely intermediaries to becoming all-round trusted advisors: they guide clients through the most important decisions of their lives, from purchase to investment.

 

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The human factor remains essential

A good estate agent is much more than a salesperson: he or she acts as the glue between buyer, seller, solicitor and bank. ‘The human role remains essential,’ emphasise Marleen De Vijt (Azull) and Kim Ruysen (Trevi). They take care of everything for their clients, know the market and technical aspects of real estate, and translate complex information into understandable language. At the same time, commercial and interpersonal skills remain indispensable in achieving the best results for the client.

 

Supporting, not replacing, digitisation and AI

AI and digital tools take over repetitive tasks and make processes more efficient. CRM systems, automated administration and AI assistants improve accessibility and customer experience. Social media ensures transparency and trust by making previous transactions and expertise visible. As Johan Krijgsman (ERA) states: ‘The administrative burden is largely automated. What remains is a real estate agent who is commercially powerful and connects people.’

Physical offices retain their value

Even in the digital age, physical offices remain important, although their role has changed. They offer visibility, local anchoring and a workplace for the team. Moreover, an office exudes reliability, which is crucial for both domestic and foreign real estate. According to Marleen De Vijt, this is even legally important in Spain, where an office puts the estate agent in a stronger legal and commercial position.

 

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